Regardless of your prestige or history in the online retailing space, one thing remains the same: meeting customer demand is the key to success. Unfortunately, for both new and old retailers alike, customer standards are everchanging. Prior to Amazon’s expansion into the wider retailing market, online shopping was much more relaxed. There weren’t such crazy expectations surrounding the processing and fulfillment of an online order. However, with Prime Shipping becoming such a norm across the nation, more and more customers are expecting the same fulfillment capabilities from smaller retailers. Creating these disproportionate expectations often lead to the failure of smaller retailers and the continued prominence of larger ones such as Amazon. What is there to do as a smaller retailer when attempting to keep up in the larger landscape? To learn more about the ways in which smaller retailers are keeping their head above water, please check out the resource accompanying this post.
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