No matter what type of business you run or the industry you work in, one thing is for sure: to be able to get ahead you need to understand how to market your firm online.
When it comes to digital marketing for accountants, there are several different approaches that you can take. However, one of the most influential and worthwhile elements is getting to grips with blogging.
Blogging allows you to showcase who you are and what you can do for your potential clients, which means you will need to get it right. One of the main aspects to keep in mind when it comes to creating blogs is what length they need to be.
500 words is the ideal; however, does it really matter? Let’s look at the magic 500 and what the perfect length for an accountancy blog should be.
It’s always about value
Whilst the length of a blog is always important; you should never discount the value. After all. You’re going to want to make sure that your audience reads your blog, no matter how long it is. The good news is that a captivating blog will always be read to the end.
Your focus should always be on providing value. You want to be able to answer your audience’s questions. You also want to show yourself as being an expert in your industry. This should always be your goal when it comes to writing a blog.
Are 500 words enough?
When it comes blog writing, you will often hear 500 words. This is because this is the most common length of a blog. But is 500 words enough?
When it comes to SEO, 500 words is the magic number. This is the type of content that Google loves to see. However, this doesn’t mean that you should only ever write blogs that are 500 words.
Sometimes shorter, sharper blogs can be just what you need to post on your social media. Sure, they’re not going to contain as much information as longer blogs. But, what they will be able to provide is a quick and easy message for your audience to read.
What about going longer?
Whilst the 500-word mark is always a good goal for any blog post that you write, there can also be times when a longer post will work better. A longer blog post will contain more detail, and for the most part, the more detail your post has, the more value is going to give the audience.
Not only this, but a blog post over the 500-word mark will also be easier to incorporate keywords and link building strategies.
Purely from a Google point of view, the longer blog posts the more value you can provide for the user, it will also take longer for your audience to read. When Google sees that they have stayed on your site for some time, this will add value to your ranking, putting you in a better position on Google, which is always going to help promote your accountancy firm.
As you can see, it isn’t always about the length of the blog post that you share. Of course, 500 words should always be your goal. However, longer or shorter, it is what you write and how you put it together that will always be important.
Talk to a digital marketing agency to find how you can promote your firm and gain more clients with SEO services for accountants.