Imagine the peacock and flower of the world. Color, sound, and performances convey to the remaining species that you are a suitable partner. Plant seeds and pollen are spread by other animals only if they can attract attention. Humans Instinct understood and responded to advertising. It is encoded in our genes from thousands of evolution.
Advertising for products is a clear extension of this evolutionary phenomenon. We use the technique that attracts human attention to make them consider purchases or ideas. The way we imagine advertising in many forms does not appear until the emergence of mass production with the Industrial Revolution.
Before that time, the product was traded in a small community, and did not need to attract a large audience. Indeed, the illiteracy rate is so high that the ad will be proven to be useless. Once the market expanded beyond strict knit groups, words to mouth will no longer be enough to get your merchandise sold.
Mass production is allowed for many revolutions that have driven advertising practices. First, printing is much cheaper because it’s automatic. This means that companies can produce bulk advertising for the first time. In addition, the community began to recognize the need for education. Therefore, the explosion of reading skills and the availability of printing made advertising grow during the industrial revolution.
Advertising immediately became an industry for himself when newspapers and magazines began to allow paid advertising to be placed in their publications. This allows specialists to design live and implement ads that are contrary to their own manufacturing products.
Every new communication media that has been developed has opened the door to advertise. Printing gets a bulk appeal right after the start of the industrial revolution. The next big leap is radio, the media that exploded in popularity began in the 1920s. The emergence of parallel radio advertising this development.
Television followed the same road to commercialization as a radio starting in the 1950s. Furthermore, and maybe the biggest, advance for advertising is internet popularization starting in the 1990s. Each media gradually expands a potential audience to the point where today an ad can reach everyone in the world.
In fact, it can be said that advertising makes different media possible. Interestingly, the need for advertising has grown over time. In print media, sales subscription without ads can maintain publications. Of course, additional income from advertising can be significantly expanding profitability. Radio rely heavily on advertisers because broadcast signals cannot be limited only for customers at that time. Therefore, advertising sales raised radio media into profitability.
Until the cable becomes popular, television is the same as the radio. The signal is recommended not severely into the antenna at home, so that advertising needs to be sold to support the industry. With cable and other subscription-based services that rose in the 1980s, however, televisions could separate themselves from the need to sell advertisements to get support.
The internet presents very complicated media to be commercialized. Subscription-based websites can be easily cut by similar free websites. The availability of free material available widely makes advertisements important for internet venture support unless the product is sold. At that time, many people felt the internet was not profitable.
At present, advertisements are integrated strongly to each media available to us. Ads appear on radio, on television, and on internet videos. Ads are freely placed on web pages, on the advertising board, in the building, and on the bus to attract your eyes.